BDR / SDR Outsourcing

The standard unit is a dedicated rep at a monthly rate, typically 5,000 to 12,000 dollars in the US, less with nearshore or offshore talent. That fee should bundle the rep, a manager, data sources, and the sending and dialing stack; ask specifically, because some firms quote a lean rep price and pass tooling through as extras. Most contracts run three to six months minimum, and the first month is largely ramp: list building, messaging, domain warmup, and training on your offer.

Per-meeting pricing exists, commonly a few hundred to over a thousand dollars per held meeting depending on how senior and narrow the target is. It feels lower risk but creates pressure to book anyone willing to accept an invite, so quality definitions matter more, not less. A middle path many firms offer is a pod: a fractional rep, manager, and operations support shared across accounts at a lower entry price than a full dedicated seat.

This category is being squeezed and upgraded at the same time. AI SDR software promises the same output, meetings on the calendar, at a fraction of the cost, and while fully autonomous versions still underdeliver on quality, they have reset buyer expectations on price. The stronger agencies responded by absorbing the technology: AI handles research, list building, and first drafts, while humans handle calls, judgment, and anything a prospect will actually read closely. Deliverability is the other pressure. Inbox providers keep tightening, so the spray-and-pray volume that built this industry in the early 2020s now burns domains faster than it books meetings, and competent firms run lower volume with better targeting. Expect continued consolidation, more per-meeting and hybrid pricing, and a widening gap between firms that sell activity and firms that sell held, qualified conversations.