Copywriting

Serious copywriting is priced per project or per retainer, not per word. A full website copy project from an agency typically runs 2,000 to 15,000 dollars depending on page count and research depth, an email welcome or launch sequence is commonly quoted as a package, and monthly retainers of roughly 2,000 to 8,000 dollars cover ongoing needs like campaigns, ads, and email programs. Brand voice and messaging work, the strategic layer that defines how a company talks, is usually its own engagement and often the most expensive line.

Per word pricing survives at the commodity end, bulk product descriptions and volume content, and its cheapness signals exactly what it buys. Some conversion focused shops offer performance components, a lower fee plus a bonus tied to results, though flat fees remain the norm because attribution arguments are nobody's favorite meeting.

No creative category has been reshaped by AI more visibly. Commodity copy, product descriptions, routine posts, and filler articles, has collapsed in price toward zero, and the agencies that lived on volume are gone or converted into editing shops that supervise machine output. What has held, and in places risen, is the strategic end: voice development, positioning, offer construction, and conversion copy built on customer research, because the research and judgment are the product and the typing never was.

Two practical shifts follow for buyers. First, rates have split so widely that quotes for the same brief can differ tenfold, and the cheap end is now genuinely machine speed, so the question to ask any agency is what humans do that models do not, and expect a specific answer. Second, brand voice work has gained value precisely because companies now generate so much of their own text: a rigorous voice guide is what keeps a thousand machine assisted messages sounding like one company.